Archive for Jay’s Blog – Page 6

I Blew It…Again!!

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I make mistakes,,,,
I make a lot of mistakes….
I may well make more mistakes than anyone I know…
In fact in a discussion with a friend and Creator’s Code Team member we were discussing my willingness to make mistakes and after talking awhile he said something like this “I want to give you a compliment, you are totally the most successful failure I know!” and we both burst out laughing and I responded with a heart felt thank you.
I am USUALLY quite fine with my mistakes, I GENERALLY do not get to worked up about my mistakes.
But not this time.
Why?
Because I got attached, I wanted to be right, I KNEW IN MY BONES it could work and damn it I was going to prove it!
Does this sound vaguely familiar to you?
Maybe it can work, maybe it just needs tweaking and adjusting but the most important thing is the honest and truthful assessment that AS IT IS, it is not working right now.
Let me give you a few details and this will make more sense.
One of the Creations that I have been MOST PROUD of in my life is the business model I designed a couple of years ago for Creation Circle Leaders.  Which in short is a way for coaches  to step up to a group coaching model using The Creator’s Code content and business systems and the KEY IDEA was that Creation Circle Leaders and Creation Circle Members who get fundamentally free seats into “The Gift” would give their free tickets away, generate referrals and fill The Gift with great ease and joy!
In concept it sounds simple and common sense enough, and in practice it did work…a bit but only a fraction of what I had hoped for and an even smaller fraction of what was possible.
All of which would have been fine IF and it is an exceptionally big

IF

I had not stopped doing all of what we were doing before that worked so well.
I was so sure that this was THE WAY, that I left what was working, and even worse because I was attached I did not correct the mistake for far too long!  Instead i compensated by working more, taking on more personal clients, traveling more to deliver courses that in terms of numbers were not to the standard that I had previously declared, and I tried to cut costs instead of increase value…
The cost has been far to high, it has taken a toll on my health, time with kids, finances, inconsistent date nights with my amazing wife Cory, missing details because I got too busy.
Can you relate, have you ever gotten stuck in a whirlwind of compensation for something that you were attached to that was not working?  Job, relationship, friendships, agreements and obligations that no longer serve you?  It happens to us all, I would wager that right now in your life there is something that is not working something that is unsustainable yet you are burning time, energy, money and resources to keep it in your life.
Well the great news is this, consistent with pillar 3 of The Creator’s Code “I support Sustainability and vote consistently with all my resources” I am not just acknowledging my mistake, I am making a commitment to getting back to what has always supported our community and The Creator’s Code the most, and that is one on one coaching, one on one attention and VALUE!
What we are doing is offering FREE Creation Acceleration Coaching Sessions, yes free, yes one on one. I want to give one of these outstanding sessions to YOU!
Please understand that there are limited spots based on time and number of coaches and we must do this around our very packed program delivery schedule.  So ACT FAST!
Note: You may have already seen the email that lance sent offering the first 10 free sessions, well those  were filled in a few minutes after he sent the email. So we are going to set up another round…I believe this will go as fast as the others so apply FAST!
So
What will you get out of a Creation Acceleration Session?
In short MOVEMENT, MOMENTUM and COMMITMENT!
You will be HEARD, you will get unstuck, you will BEND TIME, You will Commit to yourself and what is most important for you to create.
So let my lesson from my most significant mistake in a long time be the launch pad for you to let go of what is not working, redirect your energy and CREATE a new chapter in your life!
Learning with you.
I am off to go skiing with the family…see how fast a shift can occur : )
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The Power of Joint Ventures

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Me as one of the sharks on “The Shark Tank” at The Joint Venture Experience. I was honored to be a part of the brilliant panel.

Building a business in a sustainable manner is a difficult task.  The stats about small business success rates are staggeringly horrible…which may in fact be an understatement.

It is hard to fathom 95% of all small businesses fail inside of 3 years…it makes me wonder how is that even possible. Some even argue that those stats are understated because so many people start businesses and do not register and file for business licenses etc.
Regardless if you are an entrepreneur or want to be an entrepreneur you must ask yourself how the hell do I make sure that I do not end up as one of these statistics?
Well that takes navigating a veritable mine field.
Now if you had to REALLY navigate a mine field I believe you would want to walk a PROVEN PATH?
I know I would, I would literally step EXACTLY in the foot steps of someone who had walked through safely.
What if that was possible for your business?
What if you could simply follow the footsteps of those that have gone before and radically improve your odds of succeeding?
Well you can, I know that because I have done it, only 3 years ago I had never done a joint venture at all and in a few short years Joint Venturing has become one of my most significant and successful growth strategies.
So what is a joint venture?
Think of it this way, right now there are people and businesses that have lists of YOUR PERFECT customers, and they are wondering how they can leverage their list, that are trying to answer the question what else do their customers want and need.
If you could connect with these people, if you had a way to track leads and sales that worked for you and your potential JV partner, so you only paid for results, wouldn’t it be worth it??
Of course it would!
That is the power of Joint Ventures.
Last year in one of my early joint ventures I supported friends of mine Rich German and Milana Lishinsky in the launch of one of the best ideas that I have ever heard of…you know one of those brilliant ideas that once you hear it you wish you had thought of that…well more that once I have said “Damn I wish I had thought of that!”
What Rich and Milana have created is something called “Joint Venture Insider Circle” and it is a combination of training “How to be a great Joint Venture Partner” and even better a community of business people who are ready and willing to joint venture with YOU!!
Think about it, about 1000 members who get and understand joint venturing. All ready and willing to share your offerings with their list, it is business growth with a proven path.
Sounds good doesn’t it…that is because it is!
To find out more I want to invite you to download a free ebook that outlines the 12 reasons that joint venture partners say no and what you can do about it.  When you download the book you will also be invited to attend a complimentary webinar, I highly recommend that you attend the webinar you will learn tips and tools to start joint venturing NOW!
I have been so inspired by joint venturing that since joining the JVIC I have connected with and done JV’s with more people that I would have ever dreamed possible.
Callan Rush Wealth thru Workshops
Justin Livingston
Loral Langemeier
Lisa Cherny
Rich and Milana
Jeanna Gaballini
Josh Hayward
Sean Stephenson
Michal Spiegelman
Lisa Engles
Christian MIckelsen
Lissa Rankin
Ronnie Tsunami
And MANY MANY MORE!
These JV’s have generated strong 6 figures in sales in the past 12 months and are sales that we would never have created without the support of our JV partners.
The truth is you could add strong 6 figures to your business next year if you master joint venturing as well.
Joint venturing, it is simply the fastest, most cost effective way to create a wave of new clients for our business NOW!
You owe it to yourself, your business and your family to master this as fast as possible!
Join me.
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Is It Possible Our Society is Addicted to Wealth?

pillar03postcardGiven that the Creator’s Code is focusing on Pillar 3 “I Support Sustainability” I was totally fascinated when attending the latest meeting of The Association of Transformational Leaders SoCal, a young man named Sam Polk began to speak.

Sam is an unassuming man with an astounding story.  Humble beginnings, family drama and a POWERFUL desire as a young man to buy his happiness.  We all know how that turns out, but few of us have the courage (or opportunity) to literally walk away from millions!

Take 5 minutes to read his op-ed  article in the NY Times.  It is a powerful message of what drives us to attempt to live in unsustainable ways and Sam is a exemplary role model of what we can do about it!

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The Success Tsunami Summit

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Last month I had the honor and privilege to co host an incredibly powerful tele summit with my friend and JV partner Ronnie Tsunami.  The Success Tsunami Summit (STS) is a collection of completely ROCK star speakers that focus on 5 key areas of business building:
  1. Defining your Business
  2. Building Credibility
  3. Increasing Visibility
  4. Capturing Leads
  5. Generating Sales
These fundamentals are vital to ALL business people regardless of where you are at in your business development going back to the basics will always support.
I know that many of my followers listened to some of the calls, but that many were missed, which is no big deal because the recording and transcripts are now available for $97
Also please take a moment to check out the other offers as Ronnie and I are also creating an outstanding LIVE event in Myrtle Beach this summer, that will focus on many more tribe and business building speakers and resources.  You can get a phenomenal early bird ticket NOW!
I want to put in perspective the quality of the content in these interviews. Just one of the interviews I did was with a friend of mine Justin Livingston, a brilliant marketer and quite likely one of the best Facebook advertisers anywhere!  I can tell you for sure that what he shares is worth FAR MORE than the $97 upgrade, in fact using exactly what he taught I make $6000 in 12 days on Facebook!
So please take a moment check out the STS and upgrade to get all of this life and business altering info for you to consume at your convenience.
PS I look forward to seeing you in Myrtle Beach ; )
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Tele Summits are DEAD!

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Image by Cheryl Woodhouse

If you have been following me or have been a client of mine in the online business building domain you know that I have been a proponent of tele summits since choosing to run my first summit last summer. Check it out here.

That was so cool that I recently co produced another summit with my friend Ronnie Tsunami “The Success Tsunami Summit” which was frankly a kick ass event!
That said, we all know that in the world of online marketing EVERYTHING changes and FAST!
So here is a secret, in the conversations in industry retreats, high end mastermind groups and paid access discussion groups experts are questioning should we still do tele summits? what has happened to conversions? Is it really worth it?  Here is the amazing thing these conversations are between people who have built million dollar businesses using tele summits as a key part of their strategies!
So what is happening?
  1. There is an explosion of tele summits, as you are reading this I will wager that there are no less than 100 – 300 tele summits that you could be listening to RIGHT NOW!
  2. Many tele summit hosts are not keeping up with the trends of what creates options and engagement (Hint: less is more!)
  3. Many of the new “guests/experts” are fantastic SME’s (subject matter experts) BUT they have not been trained in online conversion, they have not adopted the tools and resources that are necessary to test, track and convert attendees into clients.
All of this combined has shifted tele summits (for both hosts and guests) from easy picking low hanging fruit into  a competitive, complex and competitive process.
So yes, the low hanging fruit, the super easy list building and cash creation is dead…sorry to say it but it is true.
This brings us to the big question, is it still a reasonable tool to build your list, create some cash and credibility in your niche??
Well that depends.
Are you willing to do the work?  To invest time, energy and money to refine and create the unique  differences, the automated processes and strategies for successful summit?
If yes then here are the top 5 refinements that are REQUIRED for your summit to have a serious shot at success.
Top 5 Strategies for A Successful Summit
  1. A well defined and UNIQUE niche with a DEFINED NEED!
    1. Who are your guests? What is their problem or issue that they NEED solved and they are willing to invest to do so. Time energy and money!
  2. Guests who deliver!
    1. opt ins (thru physical opt ins OR credibility)
    2. fantastic content/interview
    3. Depending on your structure has a fantastic value proposition for listeners to act upon, product, service or experience to sell (they convert on the call!)
    4. Great online transparent systems and consistent payments
    5. Listen to EVERY GUESTS previous interviews BEFORE booking them
    6. Test their opt in pages, their sales pages and affiliate link 10 – 14 days prior to their interview
    7. Ensure their back end offer is in alignment with your niche and need
  3. Engagement before, during and after the summit
    1.  think preview calls,
    2. Facebook page,
    3. free tid bits
    4. feature promotions of the individual speakers pre and post summit
  4. Compelling and powerful upgrade packages and sales tools
    1. How are the upgrade packages structured
    2. How do they solve the problem of your attendees
    3. What are the price points? (a few premium sales can make the entire process immediately profitable!)
  5. Powerful questions, great rapport and a present host/interviewer who has done their homework
    1. Does the interviewer really get and understand the value that the guest brings? Do they give their personal experience and endorsement to the offer?
These 5 strategies will help to ensure that your summit knocks it out of the park, but there are literally another 100 details that MUST be in place for you to do well with your summit, but let me assure you of a couple of things.
YOU CAN DO THIS!
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You can add hundreds even thousands of people to your list in 60 – 90 days!
You can make immediate cash and fill your funnel for future conversions and Joint ventures!
You can use a summit to launch an offer of your choosing!
YOU CAN SUCCEED MARKETING ONLINE!
If you are ready to design and build your summit and take it to market in the next 2 – 6 months I want to invite you my “Summit Success Strategies” happening in just 2 weeks.
You will actually design and build your summit REAL TIME in to intense and dedicated days.  March 15th and 16th, you can attend live in Calgary or remotely online.
What will you learn:
  • The top 10 strategies for successful Telesummits NOW!
  • The best tools and resources to use to reach the MOST people possible
  • How to filter and select only the BEST guests!
  • How to set up offers so that they are seamlessly integrated into your interviews
  • A ninja trick to access and target your guests Facebook fans and their friends
What will you complete?
  • Your overall STRATEGY and vision for your summit
  • Your opt in page for the summit
  • Your upgrade offers
  • Your emails/contacts to your ideal speakers
  • Your summit curriculum design
  • Your JV offer page (you can have JV partners other than your speakers)
What will it cost?
What will it save?
In terms of hard dollars and cents this weekend will save you $2000 – $10,000 in fees for landing pages design and creation, Facebook add creation and consultation, conversion consulting and testing,
What will it CREATE?
Clearly this is up to you and your execution of what we asset you to build on the weekend.  One of ways to value the weekend is in your list building.  In the online marketing world a list of 10,000 is said to be worth $1,000,000 in sales if treated well and targeted properly.  So if you added 1000 people to you list it SHOULD be worth $100,000 over the next 12 months. That will be up to you.
What I can guarantee is that these 2 days will be the most comprehensive combination of strategy, design and execution of a summit that is available ANYWHERE!
You know you should be doing this, you know that strategic support is VITAL so you do not do all the work and miss the reward.
Register now, your homework and prep package will be sent to you within 48 hours.
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