“I create more than I consume”
Here’s the video on the second pillar from The Creator’s Code series. It presents a clear, and rather interesting distinction between a person who lives to consume, and a person who lives to create. Which one are you?
Please share your thoughts and comment below.
Please subscribe to the Creator’s Code YouTube Channel, for more great free content that will support you to CREATE!
I am just learning my way around linked in, and i am enjoying the groups far more than I would have thought. Making real connections with real people and I look forward to contributing in far greater ways.
I thought I would share a brief exchange about building a coaching business.
This is a great example of if you are willing to give you can create a tribe and following easily!
RACHEL • Jay, I wrote you a long message, but then realized that perhaps I should just go ahead and lay it all out here for the good of others who are in the same place.
So here’s what I sent you. A private reply to any of this is great, as is a public exchange.
I’ve spent a little time on your website, and I think I’m getting a better idea of how it is you generate the kind of revenue you do. It seems like you’re operating on a large scale–lots of products, programs, webinars, services…how does one person do so much?
I would absolutely LOVE to do public speaking, workshops, seminars…and I know the importance of having a product to sell, but feel like I barely have time to write decent articles. But I’m a bit of a purest and don’t want to outsource things like blog entries and articles.
I network a lot, have a website/use AdWords/FB and twitter, and I have a profile on one referral network….it has become clear to me in a VERY short period of time that this is not my ticket to a thriving practice.
I’m less than 60 days into my own business, and I have one client. Some fellow entrepreneurs are impressed with me, but it’s not enough for me on any level–financially, professionally, emotionally. It seems unfathomable to me that I could go from one client to making six figures in 6 months…I would be thrilled to make $30K inside a year. I do NOT believe in thinking small, but I think I am acting small.
I’m looking forward to what you will share in the forum or with me personally (when your schedule clears a bit, of course). I know that none of us works for free, so while I don’t expect you to give me all your secrets for nothing, I would be so grateful for a hint, a clue, a nudge in the right direction!
-Rachel
Jay Fiset • Part 1
Hey Rachel, I finally have a bit of space to respond, I am happy to help as A) I have been there and B) there are far too many talented and capable coaches out there struggling.
The topic of business building is huge and will take a few posts to do any sort of justice to but here goes with the headlines.
1) Design a business MODEL that works, I truly believe that most coaches are doomed to fail (or at least substantial struggle) by not designing a real business model. Getting some training/certification and printing cards and getting a website is NOT a business model.
No one would dream of building a house without hiring an architect or draftsman to design and draw what will be built, based on how it will be used, who and how many people will live there and what they want their relationship to their environment to be.
Yet every month all over the world new coaches are certified and sent into the world to “print their cards and get their website up and running” it is almost like a ritual to prepare the virgin for sacrifice at the alter. Ok I am getting a bit mellow dramatic but it is not far off the mark. The % of success in this business is not great considering all of the gifted talented and caring people that are attracted to it.
BTW Rachel, the fact that you are new to this can be a significant advantage, you only have one client you have time to create a model that works for you. One of the big issues is that many people become marginally successful with a full one on one practice and then do not have the time to actually build a business they are too busy servicing clients and hitting their head on the ceiling of to make more $$ I must work more hours and there is no time for business building they are just stuck in delivery using a model that traps and limits them.
So on to what to do about this I firmly believe that investing on the development and perfecting (as much as possible LOL) a business model is the most significant job of any entrepreneur so lets start there.
The 6 basic business model elements are as follows:
1) Lead Generation: The MOST COMPLEX and the area that seems most ignored or at least poorly strategized by most coaches.
2) Conversion: You must have a system for filtering the right clients, creating TRUST and INTIMACY, this is one of the major differences is in our business exists “traditional marketing” does not address trust and intimacy to the degree necessary to make conversion easy.
3) Delivery: This is the easiest part of the model, so ouch so that most coaches get caught here…it is a trap, BEWARE!!!
4) Continuity: Your clients need long term support and you need consistent income, so what will your long term offering be that provides both? You work far to hard and long to create a client put them on something consistent. Think memberships, consumables, ongoing education.
Jay Fiset • Part 2
* Ladder of ascension: You MUST have different product offerings at different price points from low $$ digital products to high end premium one on one coaching, and do not space the rungs on the ladder to far apart. over and over I see people trying to jump from a free downloadable ebook to a $2500 coaching program. It can work, but it will be easier if there was a closer rung like a $497 intro.
* Viral coefficient: While this is #6 it is actually a process that must be embedded into every single other element of your model and if you can do it well, you will have a business machine that literally generates leads for you. If you can get to 1.4 VC your business will grow exponentially!! This means that for every client you acquire they deliver to you1.4 more people. It is doable but MUST be designed into your model.
These elements must be considered within the context of these 2 vital filters
* How much do I want to earn/create/contribute
* How much do I want to work
When a business model is structured properly, you can choose how many clients at what price point and press the gas peddle of your business to create clients and CASH!
This is a BRIEF outline but I hope it helps. I wrote this for Rachel, but I am open to any feedback, comments and questions from anyone.
I am off to Vegas for a couple of speaking engagements.
I will respond as soon as I am able.
If you what more info or to follow me check out.
http://www.jayfiset.com
Jay
RACHEL • Wow…this is a lot of priceless information. My wheels are turning at full speed. It makes perfect sense, and especially having products at different price points–no doubt that makes conversion easier. I’m woefully behind on all six of these aspects of the business plan. Suddenly my business plan (albeit more comprehensive than business cards and a website) seems like something scratched on a cocktail napkin! Thank you for sharing your knowledge about how to get started right…and you are absolutely right about my having an opportunity to get things in place before I get bogged down by too many clients at too low a fee. You really went the extra mile in sharing this kind of information, and I am very grateful.
Good luck in Vegas. 🙂
You KNOW You Want To!
Only 2 months left in 2011, and I must say that they are an incredibly exciting things coming down the pipe that I am thrilled to share with you. Some highlights are:
Cory and I are facilitating the Couples Weekends again! After 5 plus years of requests we can finally say YES!! We are doing a Mastery evening called “The Power Between” on Monday November 7th, free for Inner Circle members and their partners. $40 per couple for non members.
I am delivering the new format of Personal Best Level One called “The Gift” for a small group of past Level One grads December 9 – 11. Register here if you want one of the few seats left.
The first Creation Circle Leaders Training starts this weekend, YAHOOOOOO!!! this is huge and if you are interested in real world results, bending time and creating in 3 or 6 months what may have taken a year or more, check out this page and submit your application. I have been working on this for over 6 months, we have attracted an outstanding launch group of Creation Circle leaders…you will be blown away!
NOTE: If you are interested in becoming a Creation Circle Leader please do 3 things 1) Email me to get on the invite list 2) Set aside these dates March 29th – April 4th 2012 3) If you have not already begin to consciously define, attract and connect with your UNIQUE tribe. You take care of those three things and we will provide the model, the tools and the structure to contribute your unique gift AND earn fantastic $$!
In the midst of all this we are preparing for the complete relaunch of our new programs, brand and structure for January 2012.
Out of all of this what I am MOST excited about is the ability to offer an experience that is truly the first of its kind (I will wager that there will be many more like it in the next 3 to 5 years). The Creator’s Code is less of a program and more of a global movement. A movement of conscious creators who are committed to “Being The Change” that the world needs, Creating more than we consume and leading in a powerful visible manner among many other things.
If you are interested in powerful personal and professional development, deep level mastermind, and participating in conscious community, then claim your space as a creator and join a Creation Circle Today. NOTE: We are in the beta test mode and there are only a small handful of spots in select groups. You must apply to be sure you are a fit with the Creation Circle Leader and the other participants. The non refundable application is $97 and is in NO WAY a guarantee that you will be accepted as a member. Find out more by emailing Lance.
We have confirmed dates for Grande Prairie for 2012 this totally rocks! In fact I will be in GP this week Nov 2nd at Skyloft Integrated Wellness Introductory Presentation 6:00 pm – 7:30 PM Mastery evening 7:30 – 10:30 PM. Email to register.
Speaking of 2012 we have all the Canadian program dates set so if you have not gotten those weekends booked check out the schedule and get it DONE!
Looking WAAAAY forward to October 2012 we are very proud (and Rae Ann is completely nutty excited) to bring best selling Hay House author Greg Braden to Edmonton, it is going to be an amazing event, check out his books and be sure to get one of the early bird super discounted VIP tickets so you can meet this amazing man yourself.
Well there is more, much more actually however that is coming soon, but I must get back to the finalizing the Creation Circle Leaders training for this weekend. I will leave you with the early writing of the brilliant JBel who is massaging copy for the new Creation Circle website.
The site will be edgy, a bit tongue in cheek, and will pull no punches when it comes to supporting you to create what is most important to you!
Enjoy…as always open to thoughts and feedback.
17 Reasons you need to be part of a Creation Circle
1) Bend Time and create your dreams faster.
E=mc2, Einstein was right, you can bend time, seriously, look it up.
2) You are a leader.
Yes you are, c’mon now, you are.
3) Your own team of cheerleaders, SIS, BOOM, BAH!
With or without the high kicks and pom-poms, these people love to support you and cheer you on.
4) The Juice.
Being a creator, contributing to the world and celebrating profit captivate you. Making your dreams a reality and giving your unique gifts is really the sweet stuff of life!
5) Transformation is cool.
They have entire robot movies about it. But you want your transformation to be more than meets the eye, a consciously directed shift. Wow, imagine how that will feel.
6) Buying it or making it.
You have chosen to consume less and now you are ready to create. Shopaholic is no longer who you are or what you do.
7) Tap into the Mindbank.
What’s the Mindbank? It’s the space of all knowing and you can utilize it. Ok, sounds kind of out there, but it’s real and it’s neato.
8) Learn to fish.
By learning how to create what you want in life and maintain it, you won’t be stuck wondering how to do it or who will do it for you; you’ll already be reaping the rewards.
9) A Global tribe
You know that you belong to a community that extends beyond the borders of your country. You can still cheer for your country at the Olympics though.
10) You get busy and you get off track.
Meet your kick in the pants.
11) Mastery, Mission and Money, Oh My!
Imagine knowing your purpose in life, creating the life you want using that purpose and making money in that process all the while the whole time. We don’t make this stuff up. You do.
12) Rubbing elbows.
You’ll get access to the top minds in personal development and business building on planet Earth. You might as well get the goods from the best.
13) A ring.
You get some bling with your commitment. It has magic powers and makes you a super hero! Actually, you already have that magic and power inside you, but a ring might help you remember that. And, it’s snazzy!
14) Celebrate the process.
Each month you can meet other conscious creators and hear amazing speakers who are all about inspiring, teaching, learning and growing. It’ll be one hell of a party. Every month. ‘Cause life, it’s fun!
15) Commitment, participation, support.
Sounds like a great marriage. You bet your ass it is! Creation Circles are made up of people wholeheartedly committed to making change within themselves, the world and supporting others doing the same.
16) Give birth.
In Italian, give birth is Dare alla luce, which literally means to give to the light. Gives whole new meaning and power to creating your ideas and projects for the world now doesn’t it.
17) INSTANT MANIFESTATION.
Enough said.
Many of you know that I am a big fan of Doug and Melanie Nelson of CatchFire U. Doug’s New book Catch Fire Hot to Create Your Own Economy” is an outstanding kick in the butt for anyone interested in financial freedom. I got an early edition of the book and I totally love it, in fact so much that Catch Fire and I have been doing work together for about 6 months now and I can tell you that they are simply the best joint venture partner’s I have ever had!
Some of you know that I have been a proponent of entrepreneurship and have long believed and taught that we can ALL be FINANCIALLY FREE! Well this book will teach you how. It is simply written and full of practical ideas and tools that you can apply NOW!
Today is the official release and if you buy the book today you will get $2000 of perks, some of them from me, that is how much I believe in this book, Doug and Melanie and their mission.
If you only read one book for the rest of this year read Catch Fire: How To Ignite Your Own Economy! Assuming you have already read mine ; )
http://www.catchfireuniversity.com/a/?wid=1831&page=/cpid/36
Create and enjoy your financial freedom!
Jay
Are you Tired of KNOWING but not DOING?
I know, I know this can be a touchy subject, it is touchy because of the truth of the statement. We ALL have knowledge that we are not applying and integrating into our lives. Welcome to the human race : )
I want to share a statement that an old friend and business partner once said to me that I was not to thrilled to hear at the time. “To know and not to do, is not quite yet to know” it may not be grammatically correct (english was his second language) however precisely how he said it struck a deep resonant chord with me.
This phrase has always surfaced for me when my brain want to quickly say “I know that!” and is quickly followed with if that is true am I living my life in alignment with the concept or tool? If not, I clearly do not know it. If I AM applying the concept or tool then ask the follow up question, “What is the next step of application and integration of this in my life”
Clearly this is often much easier said than done, but here is a tool that can help.
Based on results.
If we are willing to step outside of our intellectual knowledge and awareness, and simply HONESTLY look at the REAL RESULTS in our life right this second, it will tell you with 100% accuracy and clarity what you actually KNOW.
I realize that this is not always fun, it is not always uplifting, but is is always accurate and always honest, more importantly it gives you a real place to start to create the results you desire and deserve in your life.
For more information and support to translate what you intellectually understand into real tangible results in your life check out:
http://www.personalbestseminars.com/TruthRevealedJV-Fall2011/index-static.html
