I had a fantastic time at Brendon Burchard’s Experts Academy.  Simply put it was the largest, best run, best content program I have ever attended.  Other than his inappropriate touching of my friend and associate Amy, everything was exceptional!

I would describe my experience in general like this.  Brendon had a VERY pointy 200 foot stick that he repeatedly poked me with over and over and over again.  Yes the pokes hurt, primarily and most significantly on the topic of “strategic integration” much of what he said and taught I too  have taught in my classrooms  primarily based on my own in person seminar business and supporting others with their in person training and coaching business. Where I have missed the boat in a huge way is the “strategic integration” of my online component of my business. in that area of my business all I could say over and over again was “rhymes with truck” and OUCH, quit poking me!! Well…poke me a little more please, clearly I have MUCH more to learn.

So I will share the major take aways as a way to contribute and a way to remind myself and anchor the core lessons.

1. The Creator’s Code is no longer a regional business it is a GLOBAL movement, so we must reach people where they are at!  That means developing and focusing on ONLINE TRAINING programs! NOTE: This is a significant and huge opportunity for EVERYONE who has a message to share!
2. Technology has accelerated so much that what I once paid $10,000 for and took forever is now a 10 min process with software that costs $100 a month!  What this means to you is that is has NEVER been easier to build a global online business than it is today.
3. With all the content I have I could spend the next 3 years getting it into online format and not even scratch the surface.  This is where 25 years of creating content is an advantage, but lets be clear you do not need a ton of content, you simply need something that you are great at that you can share with the world.
4. Online content CAN BE/ IS a compliment to the in person transformational experience, no need to worry about overlap of concepts.  Give them the idea and concept, satisfy their head in the comfort of their home, give them the transformation, heart in a live event and each compliments the other.  Simply put if you have a sold online business, you can have a solid offline business and vice versa, is is NOT one or the other.
5. The structure and strategy of a great educational series is actually quite simple and straight forward, and my business is perfectly positioned to utilize the model.  I believe it will make a MUCH larger value contribution to the planet and catapult The Creator’s Code into a global movement quickly!

So I have been doing my best to apply the core concepts of global video marketing and have created my first video education funnel, aimed at coaches and facilitators, but it really does apply to ALL educators, experts and support professionals.  It is very much a work in progress but it will give you a great idea of what I learned at Experts Academy and will teach you a ton about what it takes to build a kick ass coaching and training business.

Check it out!

http://thecreatorscode.kajabi.com/sq/10393-creation-circle-leaders

I will post more about what I learned shortly.